is an international community of practice devoted to storytelling
in business and organizations.
a resource guide for business leaders, consultants, educators, marketers,
storytellers, artists, activists, students, and anyone else eager
to apply story in the world of work. This web site is your invitation
to engage and join us in this emerging field.
GOLDEN FLEECE HAS GONE GLOBAL. A virtual conversation space on organizational story has been established so that anyone in the world can participate, no matter where you are located. If you would like join, click here.
THE TENTH ANNUAL INTERNATIONAL STORYTELLING WEEKEND will take place on Thursday evening April 15, 2010, Friday April 16, 2010 all day symposium at the Smithsonian and Saturday, April 17, 2010 at the Golden Fleece Annual International Conference on Story at George Mason University. Places are limited. Register NOW!
- Register for Thursday evening: BASICS OF STORYTELLING here
- Register for Friday all day, IMPROVING THE WORKPLACE THROUGH STORYTELLING, here
- Register for Saturday all day: YOU, ME AND WE here
Saturday Golden Fleece presents:
You, Me and We: Connecting through Story.
Date and Time of the event: Saturday, April 17, 2010 from 9 to 5.
Location: George Mason University, Arlington VA Campus (Washington, DC area, on the Metro Line)
Golden Fleece, in conjunction with the 2010 Storytelling in Organizations seminar of the Smithsonian Institution’s Resident Associates Program (April 16, 2010), is pleased to announce the ninth annual International Storytelling Weekend in Washington. This one-day conference offers the possibility for change leaders, executives, storytelling professionals, organizational development practitioners, students and researchers to attend workshops and discuss the important aspects of using story to connect us.
For more information click here.
THE EIGHTH ANNUAL STORYTELLING WEEKEND: took place on May 8-10, 2008, The theme was storytelling and innovation. It had many participants from all around the world. Audience responses at the end of the day included:
“Inspired!” “Intelligent!” “Energized!” “Enthusiasm!” “Renewed!” “Stimulating!” “Solutions!” “Community!” “Intrigue! “Technique!” “Stimulating to learn!” “Percolating!” “Full up!” “Overwhelming!” “Blast off!” “Playful!”
Slides and audios will be posted here as they become available. Currently available are:
Thursday May 8, 2008
Friday May 9, 2008
See also audios and slides from Smithsonian Weekend 2006
The December 2007 meeting of the group was held on December 4, 2007 at Quebec House Party Room. Our program was called a Buzz. Steve Denning (whose latest book–The Secret Language of Leadership– was just released, and Madelyn Blair were the "Buzzers."
November meeting of the Golden Fleece group was the Smithsonian session led by Noa Baum and Kelly Cressap on Saturday November 17, 2007 session tapped into the power of story to foster new insight, growth, and connection. Award-winning storytellers Noa Baum and Kelly Cresap guided the group in exploring the life-enhancing story components of archetype and myth. .
October meeting of the Golden Fleece Group was held on Tuesday
October 2, 2007 and was hosted by Atieno Fisher.
of the Golden Fleece Group on Tuesday July 10,
2007 was the annual get-together with the interns
of the Washington Ireland Program.
The meeting of
the Golden Fleece group on Tuesday June 5, 2007 was
hosted by Paul Costello and Madelyn
Blair on the subject of: "The ethics
Seventh Annual Storytelling Weekend was
held on May 4-5, 2007. Once
again, it was a huge success. And once again,
it delivered on its promise to be "the
world’s premier organizational storytelling event". We’ll
be posting highlights, tapes and other resources from the event
over the coming days:
meeting of the Golden Fleece group was on Tuesday April
10, 2007 from 7 pm to 9pm. Steve Denning facilitated as session on
the subject of: "What’s your narrative intelligence?"
March meeting of the Golden Fleece group
was held on March 6, 2006. It was facilitated by Katherine
Grace Morris, PhD., FSIA. She explore the idea that
opening the door to your office is like opening the cover of a book:
inside you’ll find a story. Have you ever wondered what story your
office was telling to those who visit you there? Like your clients?
Your boss? Is the story your office tells undermining you? Have
you ever wondered what stories client offices have been telling
you about them? How can you hone your ability to ‘read’ those stories?
February meeting of the Golden Fleece
group was held on February 6, 2007, Steve
Denning shared some thinking from his forthcoming book, The
Secret Language of Leadership, and facilitated a workshop on
the theme: Can storytelling be used to
deal with any leadership challenge? The
thesis of Steve’s forthcoming book is: yes, it can be so used, whether
the change we are trying to effect as leaders is in the workplace,
in politics, in parenting, in teaching, in personal relationships,
in coping with old age, whatever, provided that we articulate our
goal in an appropriate manner.
December meeting of the Golden Fleece group was
held on December 5, 2006 and was facilitated by Kelly Cresap. It
was a combination holiday party and LaughingMuse
program focused on sharing laughter
and interacting and telling stories in which humor came to the rescue.
November meeting of the Golden Fleece group was
held on November 7, 2006. , 7:00 to 9:00 in the party room, Quebec
House North. The co-authors
will discuss the new book,"Wake Me When The Data Is Over: How
Organizations Use Storytelling to Drive Results." To find out
more about the book, click here.
October meeting of the Golden Fleece group was
held on October 3, 2006, 7:00 to 9:00 at Quebec House North. The
speaker was Susan Bales, long time Senior Executive
and entrepreneur within the Department of Navy. Susan
explored the issues of business and organizational needs and how
story can help to address them.
The September meeting of Golden
Fleece took place on Tuesday September 12, 2006,
Denise Lee introduced Robert S. Frey of RSIS,
talking about using storytelling in successful proposal strategies
to government, private sector, and international contracts.
The August Golden Fleece meeting
was held on Tuesday, August 1st, 2006. Kit Turen facilitated the
Living Stories process to share some of our personal experiences
The July Golden Fleece meeting
took place on July 11, 2006 . Paul
Costello hosted a lively meeting with the young leaders of the Washington-Ireland
The June 2006
Golden Fleece meeting was facilitated by Seth
Kahan and the topic was "The Social Construction of the
Storytelling Community". Among the multifaceted aspects of
the meeting, there was a set of postings by participants about the
Golden Fleece community. The postings from the meeting can be viewed
To find out more about social constructionism and framing, click
May meeting was held on Tuesday May 2, 2006: it
discussed how to grow a storytelling business.
A 25-minute audio recording of Steve
Denning‘s opening presentation and the initial discussion is
(MOV-10megs). A background paper is available here.
Annual Storytelling Weekend was held on April 21-22, 2006. Everyone
we talked to agreed that it delivered on its promise to be "the
world’s premier organizational storytelling event". The depth
and breadth of the intellectual content was truly impressive and
the atmosphere magical. Highlights included:
welcome to participants from around the world (MP3
– 4 megs)
Steve Denning explains
"the OS moment" (MOV – 1
Steve Denning‘s slides
– 5 megs)
Madelyn Blair discusses
"the UN story" (MP3
– 4 megs)
Madelyn Blair‘s slides
(PDF – 1 meg)
on creating the space for a story (MOV
– 2 megs)
Jim Stuart is
hit by a bunch of asteroids (MOV
– 2 megs)
Jim Stuart discovers
his springboard story (MOV – 3 megs)
Jim Stuart: the
impact of the story on the storyteller: (MOV
Jim Stuart explains
how story begins in yearning (MOV
– 1 meg)
Jim Stuart talks
about creating the space for the story to emerge (MOV
Gerry Lantz slides
on "stories that work" (PDF
– 1 meg)
Ramzy tells his own story (MOV
– 2 megs)
Ramzy tells the story of "the perfect storm" (MP3
– 5 megs )
Ramzy‘s slides (PDF
– 2 megs)
Svend-Erik Engh reveals
his secret (MP3
– 2 megs)
Atieno Fisher’s slides: using simulations
to help learning (PowerPoint:
Glory Ressler‘s handouts
(Word – 4 megs)
Gargiulo slides: using story to improve communication (PDF
Gargiulo‘s article "Power of Stories" (PDF
– 160 kb)
from the participants
Golden Fleece is about:
in practicing and living in a narrative world, where everything
is shaped by our relationship to story.
Story is healing
& unifying. We passionately believe that story has significant
contributions to make the world a better place.
We are shepherding the emergence of a narrative approach into widespread
recognition and validity.
GoldenFleece is creating a professional practice around the use
of story in business. We provide a venue to support one another
in this work. We invite you to join us.
love to hear from you.
Email us at firstname.lastname@example.org
with your feedback, suggestions, and questions.
Want to join the
Actually, there are two listservs.
One is the local
listserv for the Washington DC area, called
the GoldenFleece list. This is a list intended mainly for people
who live in or around the Washington D.C. area in the U.S.A., and
who would like to hook up with other storytelling practitioners
in the area. They meet once a month to discuss storytelling in organizations,
and you can join by (1) sending an email to:
(2) remembering to put "Subscribe
Goldn-Fleece" in the subject line. (Otherwise
your email may be blocked by spam filters or deleted.)
The other is WorkingStories, the international
listserv for anyone in the world interested in organizational storytelling.
You subscribe to this list by going to
Which list should you
join? If you’re from outside
the Washington DC area, the more obvious choice is
Stories listserv. If you sign up for the
Golden Fleece list, which is possible, you will get a fair bit of
traffic about meetings, parking, and so on, that may not be of very
much interest to you if you’re living on the other side of the planet.
Nevertheless, if you are from out of town, and you want to stay
in touch with the folks in Washington DC, feel free to join the
If on the other hand, you’re in the
Washington DC area, you will certainly want to join
the Golden Fleece listserv, because this is how
you get notice of meetings and other relevant doings in the area.
But you may also want to join the Working
Stories list, so that you stay in touch with the various
global conversations that take place there.
Still have questions about which list to join? Then
send me an email, at email@example.com
and I’ll try to sort things out for you.