storytelling is a fast and ever growing body of knowledge.
For your benefit, we’ve assembled many relevant nuggets from across
the field. Rather than exhaustive, this list is just a slice of
the many resources available across the Internet.
missing? We know we’ve overlooked many important resources. Help
us fill in the blanks. Email us at firstname.lastname@example.org
with your recommendations. And be sure to tell us WHY you’re so
passionate about the particular resource.
the art of business narrative: an introduction
to organizational storytelling.
organizational storytelling: A set of basic
materials on business narrative.
Storytelling Process (.pdf) Try this simple and proven group
facilitation technique developed by Seth Kahan to get any group
Cost of Stories A provocative web log by Steve Denning the tracks
the headlines looking at the "financial impact" of story
across the news and media.
and Business Presentations – Doug Stevenson provides a free
e-newsletter and books on his dynamic Story Theatre method for any
business public speaking.
Storytelling Coach – Doug Lipman offers dozens of free articles
and a monthly e-newsletter filled with tips to improve your storytelling
and Story (.doc) – This article by Joe Mancini of RoundTable
Theatre discusses how improv can be used to play with possibilities.
as Storytelling – Myra Stark of Saatchi and Saatchi explains
the value of story as applied to branding, advertising, and new
(.pdf) – Cynthia Kurtz and Dave Snowden of IBM Cynefin Center
discuss the application of narrative and complexity theory in dealing
with large scale change and knowledge transfer in organizations.
Intelligence (.pdf) – Kerstin Dautenhaun tracks the evolutionary
history of communications on cognition and social behavior from
primates to humans to robots and beyond.
– Ready to get blogged – story-style? That’s what you get at this
comprehensive compendium on story. Join the conversation.
Dialogue – This Five Stage Model by Annette Simmons is a useful
tool for managing conversations.
for Change – Explore this story list compiled by the Co-Intelligence
of Trees – A multicultural collection of myths, fables, and
stories that can be used by educators, environmentalists, and storytellers.
– a community for storytellers includes a nice collection of text
and audio stories.
Fray.com – a quirky
collection of real-life stories online, Fray also hosts storytelling
events in cities across the country.
Management – Dec 2003/Jan 2004 (.pdf)
Cover article featuring Steve Denning on the topic of organizational
storytelling in knowledge organizations.
Reflections (Society for Org. Learning) – Fall 2003 (.pdf)
"4 Elements of Every Successful Storytelling" by Bob Dickman
walks you thru the anatomy of any memorable stories.
Street Journal – July 30th, 2003
"Spinning Straw into Gold with Good Storytelling" – this
feature highlights several members of GoldenFleece and the emerging
field of organizational storytelling.
Street Journal – July 8th, 2003
"Promoting Diversity thru Storytelling" – discusses how
storytelling can be used to explore cultural perceptions and perspectives
in diversity training.
Business Review – June 2003
"CEO as Storyteller: Interview with Robert McKee" – the
godfather of Hollywood screen-writing speaks on the rising role
of storytelling in leadership.
Magazine – June 15th, 2003
"ROI’s Secret Ingredient" – Jack Keen discusses why stories,
not numbers are what ultimately sell your business case into a done
Center for Narrative
Run by Paul Costello, this center has developed many powerful tools
for using storytelling with groups and organizations. They’ve recently
partnered with the Taos Institute to deliver their next round of
offerings in 2004.
Self, and Society Journal
This is the first Interdisciplinary Journal of Storytelling
Studies. It accepts submissions on the scholarship of story’s role
in the 21st century.
The largest national association for professional storytellers,
includes a special interest group devoted to organizational storytelling.
This year’s conference is in Bellingham Washington, July 7-12
at Western Washington University.
Held in both 2002 and 2003, this was the World’s First Summit
Meeting on Art, Science, and Application of Story. Check out their
web site for a taste of story’s full reach and spectrum.
then 30 years of story magic, this is the pre-eminent gathering
of professional storytellers in the nation. Come watch the masters
ply their trade in Jonesborough, Tennessee on October 1-3, 2004
Now in its 7th year, this event takes place in Sedona, Arizona
this June 10-12th, 2004. Focus is how to use technology to share
stories in education, activism, business, and other fields.
Leader’s Guide to Storytelling: Mastering the Art & Discipline
of Business Narrative by Steve Denning
Squirrel: Seven Highest Value Forms of Organizational Storytelling
by Steve Denning. In the tradition of Who Moved My Cheese, the
latest from Denning demonstrates 7 different forms of story and
how to use them depending on the situation/purpose.
The Story Factor: Inspiration, Influence, and Persuasion Through
the Art of Storytelling by Annette Simmons
A most accessible and functional introduction to organizational
storytelling. Filled with dozens of real world examples and six
story types depending on the kind of influence you desire.
Future Beyond Brands by Kevin Roberts
Travel to the intersection of emotion, passion, intimacy, and story.
This long awaited book from the CEO of Saatchi and Saatchi speaks
to kind of relationships we all long to have in our lives.
Stories : Law, Literature, Life by Jerome Bruner
According to this renown psychiatrist the "self is a perpetually
rewritten story". We are all constantly engaged in "self-making
narrative". This book offers a great tour of the intellectual
and philosophical underpinnings of narrative.
Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Steve Denning
The book that put organizational storytelling on the map! Travel
with Denning as he takes you on the journey of how he championed
storytelling at the World Bank in the late 90s and the lessons he
learned long the way.
the Big Idea? Creating and Capitalizing on the Best New Management
Thinking by Larry Prusak and Tom Davenport
Explores all the latest ideas in management and how to choose which
ones are primed for success for your organization. Includes significant
focus on storytelling and knowledge management.
Heart of Change: Real-Life Stories of How People Change Their Organizations
by John Kotter
Discusses what makes change initiatives successful – helping
others to see problems or solutions in ways that influence emotions,
not just thoughts. Learn how to address cynicism, pain, and fear
standing in the way of organizational change.
Minds: An Anatomy Of Leadership by Howard Gardner
An important study in the field of leadership, Gardner, a respected
cognitive psychologist looks at the lives of famous leaders of the
21st century. He discovers the one common trait they all share is
the "the ability to tell an arresting story to capture’s the
by Robert McKee
This comprehensive and accessible book breaks down the anatomy of
story in its many various genres, forms, characters, plots, twists,
and turns. Considered by many as the screenwriters bible of Hollywood.
Experience Economy by Pine and Gilmore
Explores how work is theatre and every business a stage. Provides
keen insights in how to market and design an organization for success
in the 21st century.
Tipping Point: How Little Things Can Make A Big Difference by
This famous book
on pop-sociology looks at why certain ideas travel thru culture
like an epidemic while other ideas loose momentum and simply fall