Organizational storytelling is a fast and ever growing body of knowledge.

For your benefit, we’ve assembled many relevant nuggets from across the field. Rather than exhaustive, this list is just a slice of the many resources available across the Internet.

What’s missing? We know we’ve overlooked many important resources. Help us fill in the blanks. Email us at with your recommendations. And be sure to tell us WHY you’re so passionate about the particular resource.


Mastering the art of business narrative: an introduction to organizational storytelling.

Learn organizational storytelling: A set of basic materials on business narrative.

JumpStart Storytelling Process (.pdf) Try this simple and proven group facilitation technique developed by Seth Kahan to get any group telling stories.

The Cost of Stories A provocative web log by Steve Denning the tracks the headlines looking at the "financial impact" of story across the news and media.

Story and Business Presentations – Doug Stevenson provides a free e-newsletter and books on his dynamic Story Theatre method for any business public speaking.

The Storytelling Coach – Doug Lipman offers dozens of free articles and a monthly e-newsletter filled with tips to improve your storytelling performance skills.

Improv and Story (.doc) – This article by Joe Mancini of RoundTable Theatre discusses how improv can be used to play with possibilities.

Marketing as Storytelling – Myra Stark of Saatchi and Saatchi explains the value of story as applied to branding, advertising, and new media.

Sense-Making (.pdf) – Cynthia Kurtz and Dave Snowden of IBM Cynefin Center discuss the application of narrative and complexity theory in dealing with large scale change and knowledge transfer in organizations.

Narrative Intelligence (.pdf) – Kerstin Dautenhaun tracks the evolutionary history of communications on cognition and social behavior from primates to humans to robots and beyond. – Ready to get blogged – story-style? That’s what you get at this comprehensive compendium on story. Join the conversation.

Facilitating Dialogue – This Five Stage Model by Annette Simmons is a useful tool for managing conversations.

Stories for Change – Explore this story list compiled by the Co-Intelligence Institute.

Spirit of Trees – A multicultural collection of myths, fables, and stories that can be used by educators, environmentalists, and storytellers. – a community for storytellers includes a nice collection of text and audio stories. – a quirky collection of real-life stories online, Fray also hosts storytelling events in cities across the country.

In the News

Knowledge Management – Dec 2003/Jan 2004 (.pdf)
Cover article featuring Steve Denning on the topic of organizational storytelling in knowledge organizations.

MIT Reflections (Society for Org. Learning) – Fall 2003 (.pdf)
"4 Elements of Every Successful Storytelling" by Bob Dickman walks you thru the anatomy of any memorable stories.

Wall Street Journal – July 30th, 2003
"Spinning Straw into Gold with Good Storytelling" – this feature highlights several members of GoldenFleece and the emerging field of organizational storytelling.

Wall Street Journal – July 8th, 2003
"Promoting Diversity thru Storytelling" – discusses how storytelling can be used to explore cultural perceptions and perspectives in diversity training.

Harvard Business Review – June 2003
"CEO as Storyteller: Interview with Robert McKee" – the godfather of Hollywood screen-writing speaks on the rising role of storytelling in leadership.

CIO Magazine – June 15th, 2003
"ROI’s Secret Ingredient" – Jack Keen discusses why stories, not numbers are what ultimately sell your business case into a done deal.

Relevant Organizations

Center for Narrative Studies
Run by Paul Costello, this center has developed many powerful tools for using storytelling with groups and organizations. They’ve recently partnered with the Taos Institute to deliver their next round of offerings in 2004.

Story, Self, and Society Journal
This is the first Interdisciplinary Journal of Storytelling Studies. It accepts submissions on the scholarship of story’s role in the 21st century.

National Storytelling Network
The largest national association for professional storytellers, includes a special interest group devoted to organizational storytelling. This year’s conference is in Bellingham Washington, July 7-12 at Western Washington University.

Held in both 2002 and 2003, this was the World’s First Summit Meeting on Art, Science, and Application of Story. Check out their web site for a taste of story’s full reach and spectrum.

National Storytelling Festival
Celebrating more then 30 years of story magic, this is the pre-eminent gathering of professional storytellers in the nation. Come watch the masters ply their trade in Jonesborough, Tennessee on October 1-3, 2004

Digital Storytelling Festival
Now in its 7th year, this event takes place in Sedona, Arizona this June 10-12th, 2004. Focus is how to use technology to share stories in education, activism, business, and other fields.

Org Story Books

The Leader’s Guide to Storytelling: Mastering the Art & Discipline of Business Narrative by Steve Denning

The Squirrel: Seven Highest Value Forms of Organizational Storytelling by Steve Denning. In the tradition of Who Moved My Cheese, the latest from Denning demonstrates 7 different forms of story and how to use them depending on the situation/purpose.

The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling
by Annette Simmons
A most accessible and functional introduction to organizational storytelling. Filled with dozens of real world examples and six story types depending on the kind of influence you desire.

LoveMarks:The Future Beyond Brands by Kevin Roberts
Travel to the intersection of emotion, passion, intimacy, and story. This long awaited book from the CEO of Saatchi and Saatchi speaks to kind of relationships we all long to have in our lives.

Making Stories : Law, Literature, Life by Jerome Bruner
According to this renown psychiatrist the "self is a perpetually rewritten story". We are all constantly engaged in "self-making narrative". This book offers a great tour of the intellectual and philosophical underpinnings of narrative.

The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations by Steve Denning
The book that put organizational storytelling on the map! Travel with Denning as he takes you on the journey of how he championed storytelling at the World Bank in the late 90s and the lessons he learned long the way.

What’s the Big Idea? Creating and Capitalizing on the Best New Management Thinking by Larry Prusak and Tom Davenport
Explores all the latest ideas in management and how to choose which ones are primed for success for your organization. Includes significant focus on storytelling and knowledge management.

The Heart of Change: Real-Life Stories of How People Change Their Organizations by John Kotter
Discusses what makes change initiatives successful – helping others to see problems or solutions in ways that influence emotions, not just thoughts. Learn how to address cynicism, pain, and fear standing in the way of organizational change.

Leading Minds: An Anatomy Of Leadership by Howard Gardner
An important study in the field of leadership, Gardner, a respected cognitive psychologist looks at the lives of famous leaders of the 21st century. He discovers the one common trait they all share is the "the ability to tell an arresting story to capture’s the worlds attention".

STORY by Robert McKee
This comprehensive and accessible book breaks down the anatomy of story in its many various genres, forms, characters, plots, twists, and turns. Considered by many as the screenwriters bible of Hollywood.

The Experience Economy by Pine and Gilmore
Explores how work is theatre and every business a stage. Provides keen insights in how to market and design an organization for success in the 21st century.

The Tipping Point: How Little Things Can Make A Big Difference by Malcolm Gladwell
This famous book on pop-sociology looks at why certain ideas travel thru culture like an epidemic while other ideas loose momentum and simply fall flat.



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